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Website Optimization Specialist - SEO Website Set Up

About you

Looking to expand your knowledge of websites and search engine optimization? Do you enjoy learning as much as you can about something because it’s important to know how things work? Do you love the feeling of accomplishment you get putting the check in checkboxes and moving on to the next item on your list? If this sounds like you, you may be a great fit for our team!

About us

Dealer Inspire is a national automotive website platform provider headquartered in Naperville, Illinois, with thousands of clients all over North America. We pride ourselves in having a fun, unconventional working environment and a great family-like culture. While our team works extremely hard, we try to keep it a fun and creative work environment filled with ways to unwind.

About the position

Dealer Inspire is looking for detail-oriented individuals with a fantastic attitude, to play a critical role in the setup and development of our client websites. In order for Search Engine Optimization (SEO) to be all that it can be for our client base, we need to ensure that all of the building blocks for success are in place. We are looking for someone with critical thinking skills, great attention to detail, and the ability to see projects through an established process.

The Website Optimization Specialist will receive training on SEO best practices and in-depth training on the Dealer Inspire website platform.  This is not a client-facing role. Our team members take pride in serving and supporting our clients by ensuring the websites we build meet the needs of their customers, with an optimized user experience.

Responsibilities (include but are not limited to):

  • Review client details and requirements that were gathered during the on-boarding process, and using his/her knowledge of the Dealer Inspire platform to input these details into each client’s WordPress website to ensure each website is optimized at the time of launch.
  • Work closely with internal teams to ensure the assigned list of client websites are optimally developed and launched in specified timelines. Although the tasks are performed independently, the coordination and prioritization of those tasks require a team effort. We believe that this blend of autonomy and collaboration is at the foundation of what we do.
  • Maintain communication flow within internal tools and systems; proficient in WordPress, Basecamp, and various spreadsheets.

Duties (include but are not limited to):

  • Be the master checkbox completer for each assigned website project; maintain responsibility for successfully completing the SEO tasks for each project.
  • Ensure each client website is optimized by writing and editing title tags and meta descriptions in the DI platform and client’s targeted locations.
  • Anticipate the opportunity to think critically and creatively on behalf of our clients to ensure that SEO foundations are in place based on the needs of the client.
  • Lead a rigorous program of preparing and testing 301 redirects to ensure successful website migration during development and post go-live.
  • Respond to basic post go-live support tickets from clients, such as changes to target locations, or modifications to redirect plan.
  • Maintain awareness of the most updated Compliance and OEM program requirements and ensure websites follow requirements and best practices mandated by each manufacturer.
  • Be an active team member and problem solver; work with others to identify opportunities for improved communication and internal processes.


  • Must be extremely detail-oriented and thorough
  • Ability to follow outlined processes and demonstrate good judgment
  • Ability to perform routine and repetitive production work
  • Possesses keen analytical/ problem-solving skills and enjoys challenges
  • Ability to work well independently and with a team
  • Excellent written and verbal communication
  • Adapts well to change in the work environment, process, or to prioritize 
  • Familiarity with Google Docs/Google Sheets or Microsoft Word/Microsoft Excel
  • Familiarity with WordPress
  • Familiarity with Basecamp
  • Ability to attend in-person training and onboarding at our Naperville location

Education and Experience:

  • Bachelor’s degree or equivalent
  • SEO experience preferred


Starting salary ranges from 30,000-35,000 and is dependent on experience and certifications. Motivated & talented individuals have plenty of room for advancement in our rapidly growing company.


  • Health Insurance with BCBS
  • 401k plan with company match
  • 10 days paid time off, 4 days of sick leave and selected paid holidays
  • Dental, Life and Disability Insurance
  • Subsidized gym membership
  • Subsidized internet access for your home
  • Peer to Peer Bonus program
  • Stocked kitchen with snacks and more!



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